I downloaded the app. It uses Guardant copy protection and requires a USB dongle, which wouldn't work in plain Wine even if the copy protection weren't mistaking Wine for a debugger. There is an old patch that won't apply to current Wine that supposedly worked for some dongles that you could try, but even if you got the dongle working, that may not solve the problem of the app refusing to work because it detects Wine.
You could file a bug here about the app detecting Wine as a debugger, though I don't know if there's anything the Wine developers can do about it.
